WIN Directory

Katharine Rutherford

Katharine Rutherford
VP. Business Development

FOUNDING MEMBER

Terrie Tschetter
Creative Brand Manager

FOUNDING MEMBER

Kimberly DeMeza

Kimberly DeMeza
Marketing Director

ADALIZ C. VICÉNS

ADALIZ C. VICÉNS
Marketing Leader

Christina Steiner

Christina Steiner
Marketing Project Manager

Extended Bios

Katharine Rutherford

Katharine Rutherford
VP. Business Development

FOUNDING MEMBER

Quick bio: TBA

Terrie Tschetter
Creative Brand Manager

FOUNDING MEMBER

Name: Terrie Tschetter

Company: Rheem

Quick Bio: Born: Mexico Beach, Florida

Raised in an Air Force family and attended over 14 schools before graduating from college.

Education: Attended The University of Hawaii; Graduated from Florida State University with a BFA in Visual Communications

Career:  Interned at an Advertising Agency in Hawaii during college. Began my career as an Art Director in Advertising with Oliver White & Associates and The Marcus Group. Then joined Project Center in a leadership role as General Manager and Creative/Account Director to help shape, manage and grow the business through two corporate acquisitions to over 11M annually. Provided Local, National and International Brands with strategic creative and multichannel solutions. Joined Rheem in 2016 as a Creative Brand Manager for Rheem, developing and implementing brand strategies across the global Rheem family of brands, with focus on our Sustainability Initiative, Visual Brand Language, Brand Guidelines and Corporate Marketing Initiatives.

Served as President of the Art Director’s Club of Atlanta for two years and on the Board of Director’s for two years.

What do I want to get out of the group: Professional growth, new relationships, sharing ideas and industry best practices. Every meeting should continue to in some way have a focus on Wellspring Living.

What can I contribute to the group: A good ear, referrals and sound advice from my professional experiences.

Ideas for future meetings, venues and topics:

Venues: A weekend day pontoon boat outing on Lake Lanier, ZenTea, in Chamblee, an outdoor brownbag picnic where we take our shoes off and walk in the grass in the Fall and a local Arts Festival outing.

Topics: Social media – what works and who is doing it best, work/life balance tips, share your favorite app, trend spotting – bring examples to share.

Where would I like to be in five years relating to career: Working with a great company with values I believe in and being able to help them reach their goals. Building a fun creative side business that is all about art that I can continue to work on when I retire.

Where would I like to be in five years relating to my life: Happy, healthy, financially sound, spending quality time with friends and planning a trip to the South of France and Greece.

Contact:    t60578@bellsouth.net
                  Mobile: 404.291.9669

Kimberly DeMeza

Kimberly DeMeza
Marketing Director

Company: BluePearl Veterinary Partners Georgia

Quick bio:
Born:  Miami, Florida.
Education: B.A., University of Florida (College of Journalism and Communications)     
M.H.M, St. Thomas University

Sidebar: I originally chose UF because I wanted to be a veterinarian.

Career: Early career in non-profit public relations.
13 years in healthcare marketing and administration including:

◦ marketing director for three separate hospital systems
◦ developed Women’s Center for Medicine for South Miami Hospital
◦ senior account executive for healthcare accounts for a Miami public relations agency.              
◦ 10 years marketing communication consulting in Atlanta
◦  8 years as marketing director for BluePearl Georgia (formerly known as Georgia Veterinary Specialists)  

What do I want to get out of the group: Career networking, inspiration and education, as well as friendship

What can I contribute to the group: merger/acquisition communication (I’ve been through 4); general healthcare/veterinary information (not medical advice); customer experience; educational symposium planning

Ideas for future meetings, venues and topics: analytics, social media, new techniques in brainstorming/creativity

Where would I like to be in five years relating to career:  an integral member of a collaborative & creative team in healthcare, education and/or non-profit industry or agency.

Where would I like to be in five years relating to my life:  checked off a few more travel bucket list items (Croatia, Switzerland, Spain, Portugal, Maldives); still learning new things;

Contact:   kimberly.demeza@gmail.com

                 Work: 404.459.0903
                 Mobile: 678.283.3118

ADALIZ C. VICÉNS

ADALIZ  C. VICÉNS
Marketing Leader

Bio: ADALIZ  C. VICÉNS (Addy) Vicens is a dynamic marketing leader with experience in Fortune 500 companies delivering revenue generating marketing programs. With more than 10 years’ dedicated to  Marketing, Addy has lead teams that contributed to disruptive launches such as the first gaming smartphone (Sony Xperia PLAY) and the first mobile wallet (Softcard Wallet/Today Google Pay) in the US.  

As part of the largest dedicated Hispanic marketing team at AT&T, she successfully lead integrated activations for their music and sports platforms generating 2x their budgeted ROI.  

She is passionate about multicultural marketing and wants to contribute to an organization in the Fintech industry.

In her free time, Addy enjoys CrossFit and loves to spend time with the triple A family (Alejandro, Alex and Alexa) and her 2 dogs Sookie and Sol.

What do I want to get out of the Group?
I’m constantly networking, I love to meet new people and help in any way I can.

What can I contribute to the group?
I consider myself very lucky and have worked hard to convert acquaintances into friends. I cherish every connection I make. I would love to share my experiences in hopes to make an impact in someone’s life.

Ideas for future meetings, venues, and topics.
Looking forward to contribute to a Fall outing (plus 1) and always welcome to try new restaurants.

Where would I like to be in five years relating to career and personal:
I have been fortunate to have had the dream job and learn a lot from my boss (es) and people who reported to me. I am looking forward to the next 15 years until my husband and I can retire.

Social links:
Linkedin: www.linkedin.com/in/addyvicens

Twitter and IG: addyvicens

Email: Adaliz.vicens@yahoo.com

Cell: 404-353-7981

Christina Steiner

Christina Steiner
Marketing Project Manager

Bio

Christina Steiner is a senior marketing professional with broad experience in many areas including consumer products and services, retail, sports marketing and B2B marketing. Christina has held a variety of senior marketing positions for Turner Broadcasting System, CIBA Vision Corporation, and Viscom International, with assignments in both the United States and Mexico. Most recently, Christina has been a part-time consultant and full-time stay at home parent to her two children. She has recently transitioned back into the corporate world as a Marketing Project Manager for Communiqué USA, where she provides a broad range of communications and digital marketing support to Communiqué USA and its clients. In addition to spending time with her family, she enjoys jewelry making, cooking, reading and travel.